Aug

30

Improved Search Engine Ranking: Step 3: Website Title: Summary

Filed Under Improved search engine ranking, Increase Search Engine Traffic | Leave a Comment 

You website title should contain keywords but be short enough to be a title!

  • Your website title should be between 50-80 characters long.
    Yes, you need to count the white spaces as well, it’s all part of your title.
  • Your website title should include the keyword-phrase or keywords you discovered during our posts about "Improved Search Engine Ranking: Step 2: Keywords"
  • Your website title should invite viewers to click-through and visit your site. Therefore it needs to be human readable and you need to like it.

Never make a "keywords, keyword, another keyword" title. If it feels robotic, the search engines will feel it as well and you will get the opposite effect you were aiming for! Always remember: a search engine wants to mimic a normal human being!

Technorati Tags: | | | | | | | | | |

Aug

26

Improved Search Engine Ranking: Step 3: Website Title
Why is my website title so important for SEO?

Filed Under Improved search engine ranking, Increase Search Engine Traffic | Leave a Comment 

Similar reason as why your website title is important for your visitors: because search engines try to mimic the behavior of real people looking for the best website!

Your title should be a big clue for what your website is all about. Therefore if you have keywords in your title that match keywords that people are looking for, then your website should rank high in the search engine, if and only if:

  • your website really covers what it says in your title
  • your website has a decent age and
  • your competition isn’t too stiff.

Yeah right you say: then why after a few months doing everything right my site is still not ranking number 1?

Because:

  • most likely your competitor has a whole team of professional SEO people trying and succeeding to put their site above your "do everything yourself" website
  • age is very, very important: if your website is only a few weeks old, the search engine will label it as "a baby’ and no baby will ever rank high in the search engine, nor will you find babies at the top of the corporate ladder…

Read the summary about Website Title in my next post about improved search engine ranking.

Technorati Tags: | | | | | | | | | |

Aug

20

Get a degree through UCAS Clearing 2009

Filed Under Education | Comments Off 

If you are looking for quality education for your kids away from home, then you should consider the University of Bedfordshire. This university has not only been rising through the league tables but are constantly upgrading its learning facilities to ensure good quality education is provided.

 

Mark this in your calendar as the University will be recruiting students via the Clearing process beginning August 20th. To get more information on your eligibility and available courses., you can get more info on its website at (http://www.beds.ac.uk/clearing?source=ppp09. There is also a video on the website on the UCAS clearing 2009 explained by the University. Alternatively you may call the University of Bedfordshire Clearing 2009 Hotline number at 0800 013 0925.

Aug

18

Improved Search Engine Ranking: Step 3: Website Title

Filed Under Improved search engine ranking, Increase Search Engine Traffic | Leave a Comment 

What is your website title?

Your website title is not the title you put on top of your web-page!

Your website title is what you put in the HTML code:

Here’s the HTML title tag of this "ranking high on search engine" site:

<html>
<head>

<TITLE>Overture- Keyword Selector Tool</TITLE>

</head>

And your website title will appear on top of the browser whenever somebody is viewing your site like this:

Overture Keyword Selector Tool

Read more about "why your website title is important in attracting visitors" in my next post about improved search engine ranking.

Technorati Tags: | | | | | | | | | |

Aug

13

Improved Search Engine Ranking: Step 2: How to choose the right keywords

Filed Under Improved search engine ranking, Increase Search Engine Traffic | Leave a Comment 

You choose the keywords people are looking for as the keywords of your website. As such goes the theory :-)

What are the keywords people are looking for?

There are 2 ways of knowing which keywords people type in the search engine:

  1. read my previous post about the Overture Keyword Tool
  2. If you consider yourself a good search engine user, then just consider what you type is. Also start asking your friends and family members to help you out. Sometimes you would be amazed with what they come up with, and that’s how you find the "famous" niche keywords sometimes. Let me stress: sometimes! Sometimes you strike gold, mostly you work hard and get little…

What are the keywords of your competition?

Once you found keyword phrases, have a look what the search engines give you on pages about these keywords.

Read their titles and description and if they sound more logical than yours, then you use their keywords!

How hard will it be to optimize for keywords?

If you have a keyword phrase, that is: if you finally found the right subject you want to make a website about, again put that keyword phrase in the search engine and have a look at the result pages:

  • if there are a lot of result pages, it will be difficult to optimize for this keyword phrase (what is a lot
    you ask me… type in sex and you will see "a lot" , type in tropical marine aquarium fishes, you will see a reasonable amount of competitive pages)
  • if on the first result page, all results have the exact title than your keyword phrase, again it will be very hard to improve your search engine ranking.

Read hours about "keywords" in my next post about improved search engine ranking.

Technorati Tags: | | | | | | | | | |

Aug

8

Improved Search Engine Ranking: Step 2: Keywords people are looking for

Filed Under Improved search engine ranking, Increase Search Engine Traffic | Leave a Comment 

Now what do people really look for? We all know that there must be a lot of people looking for nude and naked, but when it comes to dogs, what are people really looking for? What do they type in the search engine?

Now this is a no-brainer: you just look it up at http://inventory.overture.com

Just type in the word dog and you will get a list of dog related keyword phrases people have been looking for in Yahoo.

Read how you can "choose the right keywords" in my next post about improved search engine ranking.

Technorati Tags: | | | | | | | | | |

Next Page →