In the first part of our SEO time and budget post, we asked you what amount of time versus money you want to invest in order to rank high in the search engine.

Then you also need to know: if you want to be number 1 in the Olympic games, you start from young and there is a whole team around you to help you performing well. In other words:

  • goal: rank number 1 in the Olympic games
  • resources: start from a young age and have a hole team of professionals around you

For ranking number 1 on the search engine:

  • how much time do you want to spend yourself
  • how much money do you want to spend to buy:
    • SEO software
    • SEO services from others

And you need to know: money can buy time: if you only want to spend 30 minutes a week on SEO, then it pays off to buy a SEO software like SEO Elite and let the money spend speed up your lack of time.

What you don’t know yet is: what do I buy for SEO software? What you avoid is:

  • very expensive SEO software
  • SEO software that PROMISES you to rank number 1 in so many months

seo companies

SEO companies and SEO software aware:
There are no promises possible in SEO!

The SEO software you should buy is…

  • SEO software you understand what the SEO software is really doing (you don’t want the SEO software that pisses of the search engine, see our SEO steps 7 post)
  • SEO software you can try before you buy
  • SEO software with a money back guarantee like SEO Elite

But still: there is more than just answering the question do or don’t you buy SEO software?

We will elaborate this in our next post.

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work like a dog to earn money quick

Work like a dog to earn money quick….
what do you want and what can you afford (effort)
to get what you want?

As with all businesses, online businesses are no different: You need to set your goal and you need to allocate resources to reach that goal.

Now you say: what does this have to do with SEO? I "just" want to rank number 1 in the search engine, don’t I?

That’s true, but then you need to ask yourself: do you want to rank high for "shoes" or do you want to rank high for "Italian shoes made from genuine cows eating real grass"? The latter is quite easy, the first quite impossible.

And: do you want to rank high next month or next year?

And: do you want to spend any money for ranking high on the search engines? If yes, how much do you want to invest? If not, how much time and work do you want to invest? Do you want to work like a dog in order to rank high?

So for now ask yourself how easy or how difficult you want to make your SEO efforts for yourself and for your budget.

In our next post, we will give an example of setting goals when it comes to SEO.

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it is not because you added meta tags today
that your web page automatically will rank number 1 tomorrow.

You need to:

  • follow all the steps in this improved search engine ranking course and
  • have some patience and
  • do a lot of work

before you will rank high in the search engines!

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Make sure that you only use those keyword phrases that appear in your webpage, title tag, and meta description tag. Keywords that are only found in your keywords tag, most likely will be ignored. Or worse, you will be punished.

Search engines are still machine made and do make a difference between singular and plural. The idea is that one day search engines will be as smart as humans and understand that somebody looking for apple tree, most likely also is interested in apple trees.

What about spelling errors?

If you know of a common misspelling of a popular keyword that could be used to find your site you could enter it in your keywords meta tag.

Yet, search engines start to use spell checkers themselves, so they could start penalizing you for not knowing the spelling of the keywords you are optimizing for.

In other words: try your luck and see what happens. personally I don’t use spelling errors to optimize my page, but still a lot of people do and do get extra visitors.

Don’t spam keywords

Don’t repeat 1 keyword more than 5 times: e.g. apple, apple tree, apple trees, apple blossom, apple compote…

1 more apple and the search engine will start wondering whether you are spamming… which you are most likely not, as it sounds perfectly normal in the list above. Yet again: search engines are not yet as smart as humans, so they just count the apples and when to many apples, they will call it spam.

So keep in mind to count your keywords for repeats.

If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword meta. A page about Japanese apple trees could use the word Japan in its keywords.

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