Sep

28

Improved Search Engine Ranking: Step 3: Website Title: Summary

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You website title should contain keywords but be short enough to be a title!

  • Your website title should be between 50-80 characters long.
    Yes, you need to count the white spaces as well, it’s all part of your title.
  • Your website title should include the keyword-phrase or keywords you discovered during our posts about "Improved Search Engine Ranking: Step 2: Keywords"
  • Your website title should invite viewers to click-through and visit your site. Therefore it needs to be human readable and you need to like it.

Never make a "keywords, keyword, another keyword" title. If it feels robotic, the search engines will feel it as well and you will get the opposite effect you were aiming for! Always remember: a search engine wants to mimic a normal human being!

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Sep

23

Improved Search Engine Ranking: Step 3: Website Title

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What is your website title?

Your website title is not the title you put on top of your web-page!

Your website title is what you put in the HTML code:

Here’s the HTML title tag of this "ranking high on search engine" site:

<html>
<head>

<TITLE>Overture- Keyword Selector Tool</TITLE>

</head>

And your website title will appear on top of the browser whenever somebody is viewing your site like this:

Overture Keyword Selector Tool

Read more about "why your website title is important in attracting visitors" in my next post about improved search engine ranking.

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Sep

17

Improved Search Engine Ranking: Step 4
What are meta tags for?

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In the dark ages of the Internet, there were some primitive webcrawlers (spiders) that were trying to read the "entire’ Internet.

Since they were slow in reading, webmasters made their life easy by creating "meta tags" :

  • text invisible for the web visitors, but
  • text readable for the web crawlers.

These meta tags were originally created to help search the engines find out what your website was all about without having to read your whole web page.

Those days are maybe long gone, but there are now 2 kind of spiders:

  • the fast spiders only read the beginning of your webpage, and this includes reading your metatags!
  • the slow but complete spiders: they really try to read the entire Internet (which takes them about 1 month a time…)

Why do you need metatags

When fast spiders only read the first lines of your web page, you need to make sure that you have:

  • a title meta tag
  • a description meta tag and
  • a keywords meta tag

The more stuff you add in your meta tags, the less these fast spiders will be able to read the real content inside your web page.

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Sep

16

Improved Search Engine Ranking: Step 2: How to choose the right keywords

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You choose the keywords people are looking for as the keywords of your website. As such goes the theory :-)

What are the keywords people are looking for?

There are 2 ways of knowing which keywords people type in the search engine:

  1. read my previous post about the Overture Keyword Tool
  2. If you consider yourself a good search engine user, then just consider what you type is. Also start asking your friends and family members to help you out. Sometimes you would be amazed with what they come up with, and that’s how you find the "famous" niche keywords sometimes. Let me stress: sometimes! Sometimes you strike gold, mostly you work hard and get little…

What are the keywords of your competition?

Once you found keyword phrases, have a look what the search engines give you on pages about these keywords.

Read their titles and description and if they sound more logical than yours, then you use their keywords!

How hard will it be to optimize for keywords?

If you have a keyword phrase, that is: if you finally found the right subject you want to make a website about, again put that keyword phrase in the search engine and have a look at the result pages:

  • if there are a lot of result pages, it will be difficult to optimize for this keyword phrase (what is a lot
    you ask me… type in sex and you will see "a lot" , type in tropical marine aquarium fishes, you will see a reasonable amount of competitive pages)
  • if on the first result page, all results have the exact title than your keyword phrase, again it will be very hard to improve your search engine ranking.

Read hours about "keywords" in my next post about improved search engine ranking.

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