Oct

28

SEO Step 5: Your time and money budget

Filed Under Improved search engine ranking, Increase On Line Traffic, Increase Search Engine Traffic | Leave a Comment

work like a dog to earn money quick

Work like a dog to earn money quick….
what do you want and what can you afford (effort)
to get what you want?

As with all businesses, online businesses are no different: You need to set your goal and you need to allocate resources to reach that goal.

Now you say: what does this have to do with SEO? I "just" want to rank number 1 in the search engine, don’t I?

That’s true, but then you need to ask yourself: do you want to rank high for "shoes" or do you want to rank high for "Italian shoes made from genuine cows eating real grass"? The latter is quite easy, the first quite impossible.

And: do you want to rank high next month or next year?

And: do you want to spend any money for ranking high on the search engines? If yes, how much do you want to invest? If not, how much time and work do you want to invest? Do you want to work like a dog in order to rank high?

So for now ask yourself how easy or how difficult you want to make your SEO efforts for yourself and for your budget.

In our next post, we will give an example of setting goals when it comes to SEO.

Technorati Tags: | | | | |

Technorati Tags: dog, dogs, money, work like a dog

Oct

22

Improved Search Engine Ranking: Step 4
Meta Tags Conclusion

Filed Under Improved search engine ranking, Increase On Line Traffic, Increase Search Engine Traffic | Leave a Comment

it is not because you added meta tags today
that your web page automatically will rank number 1 tomorrow.

You need to:

  • follow all the steps in this improved search engine ranking course and
  • have some patience and
  • do a lot of work

before you will rank high in the search engines!

Technorati Tags: | | | | | | | | | |

Oct

16

Improved Search Engine Ranking: Step 4
How to write a good keywords meta tag

Filed Under Improved search engine ranking, Increase On Line Traffic, Increase Search Engine Traffic | Leave a Comment

Make sure that you only use those keyword phrases that appear in your webpage, title tag, and meta description tag. Keywords that are only found in your keywords tag, most likely will be ignored. Or worse, you will be punished.

Search engines are still machine made and do make a difference between singular and plural. The idea is that one day search engines will be as smart as humans and understand that somebody looking for apple tree, most likely also is interested in apple trees.

What about spelling errors?

If you know of a common misspelling of a popular keyword that could be used to find your site you could enter it in your keywords meta tag.

Yet, search engines start to use spell checkers themselves, so they could start penalizing you for not knowing the spelling of the keywords you are optimizing for.

In other words: try your luck and see what happens. personally I don’t use spelling errors to optimize my page, but still a lot of people do and do get extra visitors.

Don’t spam keywords

Don’t repeat 1 keyword more than 5 times: e.g. apple, apple tree, apple trees, apple blossom, apple compote…

1 more apple and the search engine will start wondering whether you are spamming… which you are most likely not, as it sounds perfectly normal in the list above. Yet again: search engines are not yet as smart as humans, so they just count the apples and when to many apples, they will call it spam.

So keep in mind to count your keywords for repeats.

If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword meta. A page about Japanese apple trees could use the word Japan in its keywords.

Technorati Tags: | | | | | | | | | |

Oct

10

Improved Search Engine Ranking: Step 4
How to write a good description meta tag

Filed Under Improved search engine ranking, Increase On Line Traffic, Increase Search Engine Traffic | Leave a Comment

Make sure you write a text that is human readable. In other words: text that you would use in a normal conversation. This description is what people are going to read in the search engines and should invite them to visit your site!

SEO tips to write a good description

Make sure to include your most important keyword phrases in your description.

This should go without saying, because your whole page should be about your keywords: especially the keywords used in your title. (Although dmoz.org doesn’t want you to put your title in your description, and dmoz.org is supposed to be the biggest directory standard ever. In other words: what you do god for one, will be not good for another, same when it comes to search engines and directories.)

Try to have your most important keywords appear at the beginning of your description. If you are using 250 characters for your description, you will see that Google will cut of the end part, so people only can read the first words of your description!

Technorati Tags: | | | | | | | | | |

Next Page →