If you have a blog and you want to make some extra money, you could sell " advertising space" on your website.

Basically people will click on the advertisement and get to another webpage, so in short you are "selling links".

Then you need to price your links…
 

  • too high and nobody will buy them. This is an indication that you should lower the price (next month, as ad-links are ‘normally’ sold per month).
     
  • too low and suddenly your links are all sold. This is an indication that you should higher the price (next month, as ads are ‘normally’ sold per month).
     

 

Active or passive pricing

 

Active pricing: ask the professionals

 

Active pricing means you are looking for the market value of your links. In stead of just shooting in the dark, you could get yourself a link worth tool.

These kind of tools will calculate the value of your website : there are some crazy ones that really think that my site is worth a few millions…

Here is where you just ask the market leaders. The more accurate calculators are the ones from link worth or text link ads. Why?

Because these 2 are "the standard" when it comes to selling text links. So if you price your links above these, then you really need a good reason why, otherwise nobody will buy your links.

If I use for example the link worth I get the following results:

linkworth

How much are my links worth?

Now what is more important is that this tool most likely shows you the criteria it bases it’s calculation on:

the better you fulfil these criteria, the better your website is!

 

Passive pricing: PayPerClick

 

PayPerClick links only make money when somebody clicks on them. Which means you can have links on your side and not make any money with it.

Again, that’s not ideal and wont last long.

That’s where services like Adwords and Adsense come in: they are the most active system in finding the right website for the right link for the right price. All you have to do is sign up, sit back and relax.

Your passive income will depend on:

 

  • what your website has to offer its visitors and
     
  • what people are bidding to get their links in front of their competitors

For you, the main thing to remember here is that Adsense and Adwords are proven systems, so you can just earn passive income enjoying working on your blog or website.

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