Improved Search Engine Ranking: Step 2: How to choose the right keywords

You choose the keywords people are looking for as the keywords of your website. As such goes the theory

What are the keywords people are looking for?

There are 2 ways of knowing which keywords people type in the search engine:

1. read my previous post about the Overture Keyword Tool
2. If you consider yourself a good search engine user, then just consider what you type is. Also start asking your friends and family members to help you out. Sometimes you would be amazed with what they come up with, and that’s how you find the "famous" niche keywords sometimes. Let me stress: sometimes! Sometimes you strike gold, mostly you work hard and get little…

What are the keywords of your competition?

Once you found keyword phrases, have a look what the search engines give you on pages about these keywords.

Read their titles and description and if they sound more logical than yours, then you use their keywords!

How hard will it be to optimize for keywords?

If you have a keyword phrase, that is: if you finally found the right subject you want to make a website about, again put that keyword phrase in the search engine and have a look at the result pages:

• if there are a lot of result pages, it will be difficult to optimize for this keyword phrase (what is a lot
  you ask me… type in sex and you will see "a lot" , type in tropical marine aquarium fishes, you will see a reasonable amount of competitive pages)
• if on the first result page, all results have the exact title than your keyword phrase, again it will be very hard to improve your search engine ranking.

Read hours about "keywords" in my next post about improved search engine ranking.

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