Similar reason as why your website title is important for your visitors: because search engines try to mimic the behavior of real people looking for the best website!

Your title should be a big clue for what your website is all about. Therefore if you have keywords in your title that match keywords that people are looking for, then your website should rank high in the search engine, if and only if:

  • your website really covers what it says in your title
  • your website has a decent age and
  • your competition isn’t too stiff.

Yeah right you say: then why after a few months doing everything right my site is still not ranking number 1?

Because:

  • most likely your competitor has a whole team of professional SEO people trying and succeeding to put their site above your "do everything yourself" website
  • age is very, very important: if your website is only a few weeks old, the search engine will label it as "a baby’ and no baby will ever rank high in the search engine, nor will you find babies at the top of the corporate ladder…

Read the summary about Website Title in my next post about improved search engine ranking.

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