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Improved Search Engine Ranking: Step 4
How to write a good description meta tag

Make sure you write a text that is human readable. In other words: text that you would use in a normal conversation. This description is what people are going to read in the search engines and should invite them to visit your site!

SEO tips to write a good description

Make sure to include your most important keyword phrases in your description.

This should go without saying, because your whole page should be about your keywords: especially the keywords used in your title. (Although dmoz.org doesn’t want you to put your title in your description, and dmoz.org is supposed to be the biggest directory standard ever. In other words: what you do god for one, will be not good for another, same when it comes to search engines and directories.)

Try to have your most important keywords appear at the beginning of your description. If you are using 250 characters for your description, you will see that Google will cut of the end part, so people only can read the first words of your description!

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