Improved Search Engine Ranking: Step 4
How to write a good keywords meta tag

Make sure that you only use those keyword phrases that appear in your webpage, title tag, and meta description tag. Keywords that are only found in your keywords tag, most likely will be ignored. Or worse, you will be punished.

Search engines are still machine made and do make a difference between singular and plural. The idea is that one day search engines will be as smart as humans and understand that somebody looking for apple tree, most likely also is interested in apple trees.

What about spelling errors?

If you know of a common misspelling of a popular keyword that could be used to find your site you could enter it in your keywords meta tag.

Yet, search engines start to use spell checkers themselves, so they could start penalizing you for not knowing the spelling of the keywords you are optimizing for.

In other words: try your luck and see what happens. personally I don’t use spelling errors to optimize my page, but still a lot of people do and do get extra visitors.

Don’t spam keywords

Don’t repeat 1 keyword more than 5 times: e.g. apple, apple tree, apple trees, apple blossom, apple compote…

1 more apple and the search engine will start wondering whether you are spamming… which you are most likely not, as it sounds perfectly normal in the list above. Yet again: search engines are not yet as smart as humans, so they just count the apples and when to many apples, they will call it spam.

So keep in mind to count your keywords for repeats.

If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword meta. A page about Japanese apple trees could use the word Japan in its keywords.

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