Sep

16

Improved Search Engine Ranking: Step 4: Meta Tags

Filed Under Improved search engine ranking, Increase On Line Traffic, Increase Search Engine Traffic 

If you have been doing all stated in our previous Improved Search Engine Ranking steps, you now should have :

  1. a website about 1 of your skills or passions
  2. you managed to translate your skill or passion into keywords people are looking for
  3. you wrote a title containing keywords people are looking for

Now you are ready to do some nifty HTML coding :-)

Why do I need metatags?

Because the description meta tag turns up in the description of your web page in the Google search results!

meta-tags

  1. = title meta tag
  2. = description meta tag

What are meta tags?

  • Meta tag is text the search engines read before they start reading the content of your website.
  • Meta tags is text you have added yourself into the HTML code of your website

How do meta tags look like?

You find meta tags in your html code, above your real content (that is outside and above the <body> tag) between your:

<head>

……………………………………………………….

</head> tags.

The most important tags for improved search engine rankings are :

  • the description meta tag and
  • the keywords meta tag

Meta tags example

  • Description meta tag :
    <META NAME="description" content="This green coloured text should describe your web page in no more than 250 words: a human readable text based on keywords describing what your website is all about">
  • Keywords meta tag:
    <META NAME="keywords" content="keyword phrase, another keyword phrase, keyword, at most around 13 keywords">

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