Improved Search Engine Ranking: Step 4
What are meta tags for?

In the dark ages of the Internet, there were some primitive webcrawlers (spiders) that were trying to read the "entire’ Internet.

Since they were slow in reading, webmasters made their life easy by creating "meta tags" :

• text invisible for the web visitors, but
• text readable for the web crawlers.

These meta tags were originally created to help search the engines find out what your website was all about without having to read your whole web page.

Those days are maybe long gone, but there are now 2 kind of spiders:

• the fast spiders only read the beginning of your webpage, and this includes reading your metatags!
• the slow but complete spiders: they really try to read the entire Internet (which takes them about 1 month a time…)

Why do you need metatags

When fast spiders only read the first lines of your web page, you need to make sure that you have:

• a title meta tag
• a description meta tag and
• a keywords meta tag

The more stuff you add in your meta tags, the less these fast spiders will be able to read the real content inside your web page.

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