Improved Search Engine Ranking: Step 4
What are meta tags NOT for?

Meta tags are not there to fool the search engines.

Unfortunately in the early days of search engines, people have been misusing especially the keywords meta tag in order to fool the search engines. How?

• Suppose I have a webpage about apples.
• I know lots if you know that lots of people are looking for sex.

So in order to fool the search engine, I add the word sex inside my keyword tags. Why?

Because all these people looking for sex will click on my site!

What is the consequence when you fool the search engines?

1. You get angry visitors

People looking for sex come to your apple site. They don’t find what they were looking for and they become pretty mad:

• mad about your site not living up of your promise inside your keyword tag
• mad about the search engine giving completely wrong search results

So they will in future use another search engine that matches more accurate the search results to what they are looking for.

2. You get angry search engines!

And angry search engines only have one weapon: they will kick you out!

Sooner or later the slow spider is going to read your whole page and come to the conclusion that things don’t add up either:

your keyword doesn’t match your real content.

Just be informed: mad spiders bite with a lot of poison…

They will push you down in the ranking or kick you out completely of the search engine rankings.

What can fashion teach you about ranking high in the search engines

Buttons, wire, needle and cloth are part of a stupid short or of a haute couture dress. The end result all depends on how you combine all the factors

Same when it comes to metatags: they are only a fraction of the factors that determine whether your page will rank high or not.

Meta tags are not there to be the one and only reason to rank number 1 in the search engine:

• meta tags are part of ranking number 1 in a search engine, like
• buttons, wire, needles and cloth are part of a haute couture dress.

Search engines look at a combination of a lot of factors to determine your listing. Metatags are an important part, nothing more and nothing less.

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