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Jun
21
If you have no links, you are invisible for the search engines.
If you have cheap links, your site will get a cheap PageRank in return.
Be aware about easy links
How easy is it to get a telephone number and address from the girls on the right top?
Very easy, because that’s what they do… But anybody can get a link from them, so the search engines cannot be bothered or worse, put them on a blacklist.
How easy is it to get a signature from the author on the right?
A bit more difficult: you have to make sure you go to him and ask for one. But once you have accomplished that, you are guaranteed of a link back, no matter who you are and what you do.
This is already a bit better than the prostitute’s link from above, but still it’s too cheap for comfort. Agreed: you have a link and you are visible now, so better than nothing!
So how to get good links?
How do you get a good partner in real life? Well, apart from the ones that found one with love at first sight, for the rest of us it was a long path of meeting new people and evaluating one over the other.
Exactly this should be your link building strategy: a long path of meeting new people and evaluating one over the other.
Don’t forget that the search engines these days are good in mimicking real people’s behavior, so what works in real life, will soon work perfectly in the world of the search engines as well!
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